Today was probably the best day so far. We had so much fun with Hunter PR, Weber Shandwick, and dinner at Carmine's (on Stephen!)
Mark Newman was absolutely hilarious and kept us laughing. Such a funny dude. He showed us a lot of the cool, creative PR campaigns he had done. He was the one who coined Jell-O as being Utah's state food, and he also was told to put Cool Whip on the front page of the newspaper so they created a GIANT flag cake (yes, a flag made out of cake) in front of the statue of liberty and it made front cover! I really learned the importance of creativity in the industry, and that would carry on to the next appointment we'd go into... At Weber Shandwick, I wasn't sure what to expect from a three-hour meeting. However, the team was so creative and fun I felt like I was swept up in a whirlwind of energy and fresh ideas. My favorite was when we met with Chris who created the term "CultureTap," which means instead of trying to create your own thing, just jump onto what's already out there. This included hiring Bonnie Tyler to sing "Total Eclipse of the Heart" on The Royal Caribbean cruise line during the solar eclipse as well as creating a campaign for VitaminWater where if you could go without your phone for a year, VitaminWater would give you $100,000 dollars. You'd think VitaminWater couldn't get a lot of buzz, but overnight after the campaign launched, they had over 3,000 media impressions. I loved the vibe of Weber Shandwick and aspire to be like them one day! Dinner was all of us together for the first time; we really bonded. Laughs were shared and memories were made. The pasta was bomb, too. You gotta try it. To finish the night, we saw Lady Liberty in all her glory twinkling alone the nighttime skyline. It was a sight to see, I had a truly magical experience. www.uvuprssa.org www.facebook.com/uvuprssa/ www.instagram.com/kaitiguiver/
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