Let's say you're a PR student. You get an opportunity to go to New York with a group of 11 other students from your university, missing your classes for a week, and visiting some of the biggest names in public relations in the largest PR hub in the world... would you go?
He*k yes. Surprise - that's my reality. In April, I'll have the incredible opportunity to tour PR firms that I could've only dreamt of visiting. Four of these big PR professionals include: Hunter PR, Thatcher + Co., The 911 Memorial & Museum, and The LDS Public Affairs of the East Coast. Let's talk about these amazing companies for a hot second. Hunter PR was founded in 1989 by two amazing women. The CEO, Grace Leong, made history as the first woman to run a PR firm... and she ran it for 25 years. Hunter has over 120 happy staff who specialize in a broad mix of departments such as food and beverage, home and lifestyle, travel, health, wellness and beauty. They have an office in New York and another in London. Their goal is to increase engagement as well as measurably drive business for brands across the world, doing so through strategic content marketing, media relations, social and digital media, influencer engagement, and through events and experiences. They have at least 24 clients, whose average number of years they've worked with them is over five. These clients include names such as Johnson and Johnson, Amazon, Red Bull, Post, Arm & Hammer, and many more. Hunter has coverage all over the media and recently won two awards in the BullDog PR Awards (2018) for their work with influencers and celebrities. (In fact, it was the magic of Outback Steakhouse teaching Chrissy Teigen and John Legend how to make a "Bloomin' Onion.") Thatcher & Co., I'm so excited for you! Maybe because they have a balcony that overlooks the city and is directly next to where the ball drops on NYE every year... maybe not. This company has core values that stretch beyond simply business. Their goal is to constantly be finding the "why" to create truly successful companies rather than simply the "what" (which I love!) Working with non-profits, start-up companies, leaders in education, ambassadors, and countries around the world, Thatcher & Co. is always "on" as they say. PR doesn't take a break here. Hard work pays off for this company, and they received two PRSA Silver Anvil Awards in 2017 for their efforts in making the Internet safer. Working with the National Cyber Security Alliance, their campaign worked with partners such as Google, Facebook, and Visa to keep our "log-ins locked up"! Oh, and the 9/11 Memorial & Museum... I already know I'm going to be emotionally triggered. Something so heavy can't be easy to create PR for, but. Michael Frazier (Executive VP and Deputy Director for External Affairs) will surely have some good things to say about it. He oversees the strategic marketing, social media, mobile, web and digital communications for the memorial, which opened on September 11, 2011 (10 years after the catastrophic event) and currently works with partnerships such as Google, Yahoo!, and Microsoft. Finally, we'll visit Ryan Koch, who works as the New York office director for Public and International Affairs. He oversees church outreach to diplomatic communities in New York and the U.N., as well as represents LDS Charities. I know he's an intelligent individual with good insights just by reading this article where he explains that social media isn't broadcast media as most companies use it. "It needs to be social," he says. (Click link to go directly to article: www.religioncommunicators.org/getting-a-like-is-not-enough-workshop-leader-tells-attendees ) I'm definitely looking forward to this one, as I'm currently working with the LDS church by creating a video for the new Friendship Centre located in London. But, that's beside the point! Point is, I'm so beyond grateful for this opportunity to expand my knowledge of PR in real-world settings and learn beyond the classroom. This will be an experience so valuable to my career and will make a deep impression in me. I already know it. Stay tuned to follow my journey, and be sure to follow along with UVU PRSSA as well! I love UVU. It's created so many amazing opportunities and I'm so grateful. That is all. Kaiti www.facebook.com/uvuprssa/ https://www.uvuprssa.org
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